Patriotism - normally derided by our liberal environment - could make a comeback with the USA as the underdog in the world cup, or so hopes ESPN. The Thomas Paine voice over is amazing, but really, ESPN marketeers, no one is buying it. (side note: "women's" olympic gymnastics is the only USA sport for which I feel super die-hard country spirit)
Coke counters with a culturally diverse narrator.
Nike takes a shot with ultra-HD. GOOOOOOOAAAAAAAAAAAL.
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